Remember the joy and wonder of stumbling across a rich web experience built in Flash? There was sound and movement and hidden ways you could interact with the scene to unravel a mystery or just have fun with the site’s interface. Put simply, interactivity is creating a user experience where the visitor is placed at the center. Interaction can be as simple as a series of clicks that navigate us through a story or landscape, or as complex as moving through a 3D environment to discover hidden content or reach goals to move to the next step. All websites are somewhat interactive…we click on links or scroll a page, but truly interactive websites take us on a user-driven adventure or draws us in through motion and sound while giving us the power of choice.
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