The phrase developed in the field of anthropology to refute the idea of cultural ethnocentricity. To be effective, one needs to see and appreciate the value of different cultures this is referred to as cultural relativism. This can lead to ineffective communication and treatment and leave the listener feeling unimportant, frustrated, disrespected, or confused about how to prevent or treat the health issue, and he or she might view the professional as uneducated, uncooperative, unapproachable, or closed-minded. The health care professional may not take into consideration that the listener may have different views than the provider. If a professional believes that his or her way is the better way to prevent or treat a health problem, the health care worker may disrespect or ignore the patient’s cultural beliefs and values. This can cause problems in the health care field. These patterned behaviors are passed down from one generation to another and are thus preserved.Ĭultural Ethnocentricity and Cultural Relativism Cultural ethnocentricity refers to a person’s belief that his or her culture is superior to another one. Ethnic groups have shared beliefs, values, norms, and practices that are learned and shared. ![]() With ethnicity, the culture is a part of the ethnic background, so culture is embedded within the ethnic group.
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